J.I. Rodale

Often thought of as the father of the natural food and natural living movements in America, Rodale started Organic Gardening and Farming magazine in 1942, and established an organic farm in Pennsylvania. Today, The Rodale Institute continues to promote natural food and living through various publications, teaching programs, and initiatives.

Joel Salatin

A renowned speaker on pasture-based livestock production and agricultural entrepreneurship. He advocates thinking of plants and animals as partners instead of as units of production, and cultivation of local markets to rebuild the connection between small farms and the consumer.

John Muir

First President of the Sierra club and often called the "Father of our National Parks System," John Muir was a writer, naturalist, and conservationist. Yosemite, Mount Rainer, Petrified Forest and Grand Canyon national park are all results of Muir's efforts.